A new study shows that AI is changing how people shop before they even enter a store. While many people still like to visit physical shops, almost half of them now use AI tools to find products and check reviews first. This means stores need to change how they work to help customers earlier in their search. Companies must make sure their information is correct and use new digital helpers to guide shoppers. If stores do not adapt to these new habits, they might lose customers to those who do.
IBM-NRF: AI Shapes Consumer Decisions
Many shoppers now use AI to decide what to buy before visiting physical stores.